Likable celebrities are best for branding: study (Reuters)

Reuters - Forget popularity and recognition.
Celebrities who are likable and can be trusted have the most
influence on whatuters - Forget popularity and recognition.
Celebrities who are likable and can be trusted have the most
influence on what consumers buy, according to a new study.

This entry was posted on Saturday, July 26th, 2008 at 4:02 pm and is filed under Will Smith. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.